FOUNDATION CASE STUDY

 / BRIEF

Create relevant and fresh branding for new formulation of Mineral Foundation and BB Cream. 

/ CONCEPT

Celebrate unique mineral formulation, soft-focus pigments and creating an experience that exemplifies a natural luxury of a brand. 

/ EXECUTION

I created a elegant look that immediately engages the consumer’s attention.

BEFORE

Outdated packaging made out of none Eco-friendly materials

Packaging looks inexpensive, which creates the perception of low-quality products. At worst, the products look like something you might find at the dollar store.

Even more egregious than tacky packaging is non-functional packaging, and the timeless minerals has major problem there. Foundation formula is thick and bottle using pump to deliver product, so you end up throwing away 1/4 full bottle

AFTER

Eco-freindly, bio-degradable packaging

Spot UV Coated design elements that carry true all "Timeless Minerals" product line

Custom die cut to show foundation color

Gold Foil Ascents

Snap On Cap