FOUNDATION CASE STUDY


/ BRIEFCreate relevant and fresh branding for a new formulation of Mineral Foundation and BB Cream.

/ CONCEPTCelebrate unique mineral formulation soft-focus pigments and create an experience that exemplifies the natural luxury of a brand.

/ EXECUTION I created an elegant look that immediately engages the consumer’s attention.


Outdated packaging made out of none Eco-friendly materials
Packaging looks inexpensive, which creates the perception of low-quality products. At worst, the products look like something you might find at the dollar store.
Even more egregious than tacky packaging is non-functional packaging, and the timeless minerals has major problem there. Foundation formula is thick and bottle using pump to deliver product, so you end up throwing away 1/4 full bottle

Eco-freindly, bio-degradable packaging
Spot UV Coated design elements that carry true all "Timeless Minerals" product line
Custom die cut to show foundation color
Gold Foil Ascents
Snap On Cap