Getting Favorable Results from Your Flyer
The flyer is a great tool to reach out to your target audience. It’s an opportunity to introduce yourself to them. Here are tips to do just that:
1. Add your personal (or professional) brand.
If you already have a personal brand (or a professional brand for your business), incorporate it into the overall design of the flyer. This will help people recognize your name, product or service instantly. If you’re creating a flyer for an established individual or company, check their brand guidelines and work with their branding tools such as brand color, logos, and fonts.
Having a flyer that is cohesive to your brand will boost your marketing efforts. It will also show consistency and make it more memorable for your target audience.
2. Add a call to action.
You’ve done a great job on your design and you’ve nailed your copywriting. It’s time to seal the deal. More often than not, all you need to do is ask. The call-to-action approach is a tried-and-tested marketing concept. It’s easy to do yet often overlooked.
If you want the viewers of your flyer to do something, then simply ask them. Call-to-action words like “visit us today” go a long way in luring your audience into actually visiting your place or website.
It’s important to address your audience directly. It will make them feel like they are a part of something. The key here is to make the call to action friendly and conversational. You don’t want your readers to feel pressured to do what you ask.
3. Make and distribute digital copies.
There are traditional ways of distributing flyers such as mailing them out or pinning them on public bulletin boards. But if want wider reach, make and distribute your flyers digitally. You can send these e-flyers through emails, post them on your website, and share them on your social media sites.
Make sure the digital copies of your flyers are suitable for its online purpose. This means adjusting the colors and file type to look its best online. Flyers have long been used to advertise a product or promote an event. It’s a tried-and-tested marketing tool you should use.
