Getting Favorable Results from Your Flyer The flyer is a great tool to reach out to your target audience. It’s an opportunity to introduce yourself to them. Here are tips to do just that: 1. Add your personal (or professional) brand. If you already have a personal brand (or a professional brand for your business), incorporate it into the overall design of the flyer. This will help people recognize your name, product or service instantly. If you’re creating a flyer for an established individual or company, check their brand guidelines and work with their branding tools such as brand color, logos, and fonts. Having a flyer that is cohesive to your brand will boost your marketing efforts. It will also show consistency and make it more memorable for your target audience. 2. Add a call to action. You’ve done a great job on your design and you’ve nailed your copywriting. It’s time to seal the deal. More often than not, all you need to do is ask. The call-to-action approach is a tried-and-tested marketing concept. It’s easy to do yet often overlooked. If you want the viewers of your flyer to do something, then simply ask them. Call-to-action words like “visit us […]
Composing the Content of Your Flyer For a flyer to do its job correctly, it must be both well-designed and well-written. The art of the flyer and its copy must work hand-in-hand to produce an effective print advertising tool. If you fail on either task, you’ve basically wasted your resources. Content is important to sustain the attention of the people enticed by the visual design of the flyer. What they see may be the first thing that catches their attention, but what they read will make or break the intent of the flyer. If you disregard your flyer’s content, then you’re missing out on a lot of opportunities. That’s something you simply can’t afford. Here are tips on how you can capitalize on the content of your flyer making its overall design more relevant and compelling. 1. Strategize your content. Plan and write your content carefully. What are the details you must prioritize? If you have an extra space to fill, what sort of information would you like to impart to your readers? Set aside some time to list and trim down your copywriting ideas. Pinpoint the pieces of information that must be included in the content, making sure that […]
Templates and Tips Flyers are considered the jack-of-all-trades of marketing print design. They start as a blank canvas and are adaptable to be whatever they need to be – an advertisement, an invitation, or an announcement. They are used for whatever creative and marketing purpose you need to promote an event or announce a public message. Flyers are everywhere. You see them on community bulletin boards, in your mailbox, and in shop windows. It’s also not uncommon to see them trampled on the street, in the trash, or buried under a pile of notes on a table. However, if the flyers do their job right, they can catch the attention of your intended market and get them to take action. The adaptability of flyers works well in tailoring them for marketing purposes. For designers, having skills in flyer design is a handy tool to keep and master. But, what makes an effective flyer? What tips and techniques should you implement to produce a well-designed one? Here are failsafe tips on making a flyer – from conceptualizing the design and copywriting the ad, to distributing the copies. Creating and Designing Your Flyer Creating an eye-catching and relevant flyer can be tough, […]
