Getting Favorable Results from Your Flyer The flyer is a great tool to reach out to your target audience. It’s an opportunity to introduce yourself to them. Here are tips to do just that: 1. Add your personal (or professional) brand. If you already have a personal brand (or a professional brand for your business), incorporate it into the overall design of the flyer. This will help people recognize your name, product or service instantly. If you’re creating a flyer for an established individual or company, check their brand guidelines and work with their branding tools such as brand color, logos, and fonts. Having a flyer that is cohesive to your brand will boost your marketing efforts. It will also show consistency and make it more memorable for your target audience. 2. Add a call to action. You’ve done a great job on your design and you’ve nailed your copywriting. It’s time to seal the deal. More often than not, all you need to do is ask. The call-to-action approach is a tried-and-tested marketing concept. It’s easy to do yet often overlooked. If you want the viewers of your flyer to do something, then simply ask them. Call-to-action words like “visit us […]
Composing the Content of Your Flyer For a flyer to do its job correctly, it must be both well-designed and well-written. The art of the flyer and its copy must work hand-in-hand to produce an effective print advertising tool. If you fail on either task, you’ve basically wasted your resources. Content is important to sustain the attention of the people enticed by the visual design of the flyer. What they see may be the first thing that catches their attention, but what they read will make or break the intent of the flyer. If you disregard your flyer’s content, then you’re missing out on a lot of opportunities. That’s something you simply can’t afford. Here are tips on how you can capitalize on the content of your flyer making its overall design more relevant and compelling. 1. Strategize your content. Plan and write your content carefully. What are the details you must prioritize? If you have an extra space to fill, what sort of information would you like to impart to your readers? Set aside some time to list and trim down your copywriting ideas. Pinpoint the pieces of information that must be included in the content, making sure that […]
I consider myself to be a very fancy person. But lately, I’ll choose comfort over style most days. If I brush a few coats of mascara on my eyelashes in the morning before work, I feel dressed up. Still, there are moments when even the least fancy among us want something just a little bit more so. Enter Chambre de Sucre. I admit, that I was somewhat skeptical at first glance. Fancy sugar? Fancier tea? I’ll stick to my Earl Gray with lemon, please and thank you. But when I received a package by post filled with tiny packets of beautiful sugars, I could feel the tides begin to turn. I think I had something of a fancy epiphany. The tea blends from Chambre de Sucre are delightful. The No. 104 is my favorite: a blend of organic white tea leaves, rose petals, and chrysanthemum blossoms. I couldn’t bear to hide away the leaves in my white tea pot, so I brewed a cup in my french press instead. It’s a tea that’s almost as delightful to watch brew as it is to drink, and that’s saying something. Then there are the sugars. Erring on the side of simple, I most loved […]
